"Convention is out," says Kerri Brimmer, co-owner of Naptime Productions, which creates custom cards and wedding invitations. "Colors are funky and fun... it's the bride saying, "This is me!"

Brides are moving away from a "one-color" theme to combinations of complementary colors for everything from the invitations to the wedding cake. They're adding rich hues like plum, deep red and even orange to traditional white flowers to make dramatic wedding and bridal bouquets. Among the hottest colors in today's wedding are raspberry, tangerine and chocolate brown coupled with soft pink. Accent colors like marine blue, fuchsia and lime green pop up everywhere from hair accessories to table linens. And don't be surprised to see a surprise splash of color in the traditional white wedding gown, like a raspberry trim or a red crinoline underskirt.

Brides have taken color one step further by adding embellishments for an extra punch. Beads, pearls and rhinestones appear in the wedding bouquets while metallic threads add shimmer to the wedding dress and table favors. Industry experts say it's all about personalization, putting individual tastes front and center.

"People can tell by the wedding invitations that this will be anything but a typical white affair," says Brimmer. "Brides love to personalize their invitations," she says. "Invitations might be a photo of the couple on a tropical beach or a western look that lets guests know it's going to be a real hoe down."

Bright, bold colors are also very much a part of the wedding invitations. According to the Color Marketing Group, the hottest colors include shades such as "Rubino," a raspberry hue, and "Aqueous," a blend of blue and green inspired by ocean hues and spa influences. "No matter where you look in today's weddings, you're going to see so much more than white," says Brimmer.

Unique Colorful Wedding Invitations